23 February 2023

Gucci’s new matte foundation Éternité de Beauté promises to keep you fresh all day

The brand recently released their latest foundation arriving in no less than 40 shades.

Gucci beauty recently revealed their latest no-transfer foundation, Éternité de Beauté, which promises to keep your look intact for 24 hours.

The transfer-proof foundation is powered by a combo of high-skin affinity powders, and coated pigments with a proprietary polymer technology. The formula spreads and blends perfectly with the skin, providing a thin and breathable texture.

Éternité de Beauté’s liquid formula also comes infused with hyaluronic acid black rose oil to ensure hydration is maintained. Offering up a combination of both natural luminosity and mattifying effect, alongside a helping of bamboo powder, the foundation ensures your shine is protected all day long – whilst also minimising the appearance of pores and protecting skin from the sun with SPF 15.

The foundation arrives in 40 shades across four categories of undertones: cool (C), neutral (N), warm (W), and olive (O). Meanwhile, its sleek design embodies Éternité de Beauté’s through a glass bottle topped with an ivory capped and embossed with an always welcome gold-toned Gucci logo.

Gucci’s Éternité de Beauté is available to purchase now at Selfridges.

  • Writer Chris Saunders

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