Thanks to their recent collection that dazzled at London Fashion Week, Burberry is having a moment. And not just in the fashion world, as the British mainstay recently launched their new bold and sensual fragrance for women, Her Elixir de Parfum.
In the campaign for the scent, British model Fran Summers embodies the fragrance with confident and daring energy – perfectly captured by Mario Sorrenti, who conveys a surreal reinvention of the modern woman.
The new addition to the Burberry Her family provides signature fruity notes with bursts of dark red berries, rounded out by hints of vanilla and amber. With the new Eau de Parfum, Burberry provides a daring formula that seeks to empower women through self-exploration and adventure.
Burberry’s Her Elixir de Parfum arrives in a sleek-looking bottle, coloured in creamy pink – a visual representation of the power of femininity it hopes to evoke.
Burberry’s Her Elixir de Parfum is available to purchase now at The Perfume Shop.