9 February 2023

Phoebe Philo’s namesake brand is finally on the horizon

The British fashion designer revealed to her Instagram followers that the brand will be arriving this September.

Former Celine and Chloé creative director and all around fashion icon Phoebe Philo announced she was launching a namesake brand almost two years ago – and now it’s finally coming to fruition. 

The project was initially set to land in January 2022, but now the label is officially on its way. Philo uploaded a post to her Instagram page which read: “Our inaugural collection will be revealed and available on our website, phoebephilo.com, in September 2023.” She also revealed that shoppers can start registering on the site in July. 

The brand has some financial backing from fashion powerhouse LVMH and Philo told WWD that the pieces will be “rooted in exceptional quality and design.”

“I am very much looking forward to being back in touch with my audience and people everywhere,” she told the publication back in 2021. “To be independent, to govern and experiment on my own terms is hugely significant to me.”

So, get ready to mark your calendars once again for September, and, hopefully, we won’t be left hanging this time. 


  • Writer Chris Saunders
  • Banner Image Credit Phoebe Philo

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